I’m a Creative Director working across fashion, textiles, lifestyle and photography.

For over 25 years, I've designed luxury womenswear and textiles, informed by my dual British and Chinese heritage. This cross-cultural perspective defines my signature 'east-meets-west' aesthetic, bringing a unique fusion to everything I create.

My career began alongside British designer Abe Hamilton, assisting on womenswear collections that earned him the British Fashion Council’s New Generation Designer award.

In 2003, I founded Alöe, a luxury loungewear brand that redefined silk pyjamas as daywear. Our debut collection became a cult favorite, stocked globally—from London’s best boutiques to international department stores.

The brand's success led to a loungewear and lingerie collaboration for H&M’s '& Other Stories', launching its concept store across seven European countries. Other collaborations include resortwear lines for Harvey Nichols and diffusion lines for Topshop’s London flagship store.

Today, Alöe evolves through collaborations with hospitality and residential spaces, translating its aesthetic into textiles and environments. Alongside design, I art-direct and shoot photography for brands and personal projects, where I explore the same themes: texture, light, and quiet storytelling.